January 25, 2007

The Business of Magic

Filed under: Magician Magic Shows — maghyp @ 4:00 pm

Magic may be an art form, but for many of us it’s also a way of life-and a way to make money. For all you who are interested in turning magic from a hobby into a career, there are several things you need to know about the business side of magic.

Develop a “Hook”

What makes you different from all the other performers out there? What is your unique angle? What makes you shine and stand out from the crowd?

Ideally, your show or your persona should strive, in some way, to differentiate from everything else that’s out there at the moment. Now I’m not saying you should go out on a limb and try something totally crazy and overly ambitious. But it’s smart to give clients even more of a reason to hire you and not someone else.

So, for example, you could concentrate on one particular area within magic and cultivate it as a specialty. That would ultimately allow you to market yourself as, say, “The Mentalist Magician” or “Merlin the Mind-Reader” (okay, you can probably come up with something a LOT better, but this is just to give you an idea of what I mean!).

Give Them What They Want

Yes, it’s important to cultivate a show and a career based upon your own interests. Being passionate about something is the only true pathway to success. But at the same time, I see so many magicians who are going out of their way to do tricks and illusions that they love-but that audiences hate. Try to steer clear of wildly unpopular areas of the magic profession or of tricks that everyone knows the secrets to already. Instead, pick tricks that are proven to win people over and that there is great demand for, especially in your region.

About the author:

This article is extracted from ‘Discover The Magic Trick Secrets You’re Not Supposed To Know’, full details can be found at http://www.discovermagictricks.com

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Making Life Easier With NLP Chunking

Filed under: Hypnosis NLP — maghyp @ 4:00 am

You know, in psychology there is a rule, especially within the NLP circles that I work in and the NLP literature that I read, it is quite a famous rule; 7 plus or minus 2 - this is the notion that the conscious mind can only keep track of between 5 and 9 discrete pieces of information at one time. Your unconscious can literally keep track of billions and billions of things at the same time aparently (clever thing that it is!), while your conscious mind is more one step at a time and it has a fairly narrow focus. Whatever the truth of this, it is a useful way to experience your own thinking.

Here are a couple of things that you can do to test the extent of your conscious mind: Without writing them down, blurt out now, straight away without thought;

- As many brands of cars as you can.

- As many film titles as you can.

- As many pop groups as you can.

I often ask people these questions on our NLP trainings. Many people run out of steam when they get to ten, usuallly because of the 7+-2 rule. The bottom line is, when the conscious mind is presented with more than 9 pieces of information, it gets overloaded. So before you send me a very clever email telling me off for pointing out the limits of the conscious mind, would you like to know how you can use this to your advantage? Of course you would.

When you bear the 7+-2 rule in mind, you can start to organise things so that you work with your conscious mind, playing to its strengths. For instance, if you have a to-do list.

Many people that I have encountered have a daily to-do list with 20 or more items on it. This is a recipe for total overwhelm (at which point they often resort to looking for the easiest or funnest thing on the list to do.) The following ideas can help you get a handle on your to-do list really fast, especially if that list has things that are important for your goals and achievements and sense of well-being.

Firstly, scan through the list, looking for items that can be grouped together into categories.

For example, here is a load of the stuff on my list for this week:

Write latest ezine article.

Bank cheques.

Finish writing chapter for new book

Prepare for client therapy sessions.

Finish project on public speaking.

Finish marketing material for new courses.

FInish listening to current educational Audio set.

Read through solicitors material regarding other business project.

Write up script for new audio title.

Send out follow-up letters for last weeks clients.

Prepare for photo shoot for new Bio.

Write up blurb for my new Audio release.

Write new web-page copy.

Review new CD covers

Meet PR people

Do proposal for new book for Publishers.

Read e-book

New course blurb

Meet with prospective business artner for new project.

Clear inbox.

Have a life. Have fun……

The first thing on the list is ‘Write ezine’ - for me, my ezine “Adam Up” is one of my products, so I write ‘Product’ beside it. Next is ‘Bank Cheques’ - that’s part of our cashflow system, so I write ‘Systems’ beside it. Pretty soon, every item on my list is in a category:

Write Adam Up: Products

Bank cheques: Systems

Finish writing chapter for new book: Products

Prepare for client therapy sessions: People

Finish project on public speaking: Personal

Finish marketing material for new courses: Training

Finish listening to current educational Audio set: Personal

Read through solicitors material regarding other business project: Projects

Write up script for new audio title: Products.

Send out follow-up letters for last weeks clients: Systems.

Prepare for photo shoot for new Bio: Marketing.

Write up blurb for my new Audio release: Marketing.

Write new web-page copy: Marketing.

Review new CD covers: Systems

Meet PR people: People.

Do proposal for new book for Publishers: People.

Read e-book: Personal.

New course blurb: Marketing.

Meet with prospective business artner for new project: People.

Clear inbox: Personal.

Have a life. Have fun: Personal.

This is better! I have now gone from a list of 20 or so items (instant overwhelm) to a list of 6 categories which is well within even my 7+-2 limit.

- Products

- Systems

- Training

- Marketing

- People

- Personal

This is what we refer to as chunking in the NLP field, and is one of the most effective ways of dealing with any large or complex set of tasks (or set of anything else). You may say “Great, but I’ve got 200 things on my to-do list”. It doesn’t matter - the same principles apply. If you go through your to-do list or your goals lists; just get it whittled down from 200 items to 20 categories, that is better, it is getting it more manageable - go through the 20 categories and see where they group together. Group together goals for your own development; being a non-smoker, growing in confidence, creating wealth, reducing weight etc. Within NLP, the key is to have no more than 9 categories at each level - this way your conscious mind can keep track of it.

It is a simple thing that we do often anyway, NLP just heightened my awareness of it. I now do it in an NLP way.

Secondly, start to manage your to-do list by the high-level categories: You can use this in all sorts of areas to make things more manageable, for example:

- To-do lists.

- Goals you are working toward.

- The filing system on your computer.

- Your filing cabinet.

- Any project you’re doing.

One of the things this allows you to do is notice very quickly if there’s a specific area where you have not been taking much action lately - very useful for helping focus on what needs attention.

To receive Adam’s amazing bi-monthly newsletter, packed with modern, innovative, psychological tips, techniques and information visit http://www.adam-eason.com You’ll also receive a free instantly downloadable hypnosis session to enjoy at home.
About the Author

Adam Eason is an author, consultant, trainer and motivational speaker in the fields of hypnosis, NLP, personal development and human potential. His website is filled with information, stimulating articles, resources and uniques products and can be found here; http://www.adam-eason.com

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January 22, 2007

Magic Cards

Filed under: Magician Magic Shows — maghyp @ 4:00 am

Magic has been around for centuries. It has even been associated with medieval times in stories of Merlin and King Arthur, which has made religious people believe that this was evil. And people who knew it and practiced it were considered to be heretics and were burned at the stake.

Now who would ever imagine that magic has now gained a more favorable popularity? With more than a handful of famous magicians amusing innumerable audiences, magic has never been this much loved before. This popularity has made a lot of people yearn to learn some magic tricks. One of the most basic is the use of magic cards.

A deck of cards is one of the most common props used by magicians. There are many forms of magic tricks a person can do with a deck of cards. Here’s what one aspiring magician has to learn in manipulating magic cards:

The first thing that a person must learn is how to shuffle. This is done using both hands and by having a certain amount of cards on each hand. Then alternately put one card over the other until all the cards are in one stack then putting them together to form a uniform pile.

After that, one can start performing certain tricks that will both fool and amaze the audience. Some well known magicians can make a cigarette go right through a deck of cards while others can make a card float in the air with no visible strings attached. The most basic trick that anyone can master however is letting someone pick a card and after shuffling it, picking that same card the person selected moments ago. There are so many other tricks one can do with a deck of cards and all it takes is some time to get to know these tricks, practice it then show off to friends.

Other than using magic cards, there are so many other tricks, which involve other props or paraphernalia such as a coin, a hanky, or even a small ball. The use of cards in performing a trick is merely an execution of various optical illusions and manipulation, which just goes to show that the hand is quicker than the eye.

Cards can be bought at the local specialty store or ordered online. Sometimes these come with other special packages that will make tricks more fun to perform and watch.

One secret that either a newbie or an expert can benefit on while using a magic card or just about any magic props is to not reveal the secret of how the tricks are done.

About the author:

Preston Houer has been involved with the art of illusion and sleight of hand for over 30 years. Let Preston show you how to Have Fun With Magic. Visit His Site Today! http://www.have-fun-with-magic.com

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